Stories from Beauty Store Business
Thursday, December 7, 2017 - 17:45
With one easy application, Artnaturals' Makeup Setting Spray will lock in the perfect "just applied" makeup look—to last all day. It will help your customers resist cracking and fading, and will protect makeup, eyeliner and mascara from running too. Don't let long work hours or fun night out get ruined by fading makeup that reveals fine lines and wrinkles. SRP: $26 For more information, visit artnaturals.com
Thursday, December 7, 2017 - 17:39
Makeup meltdowns and UV exposure have met their match with Coola's SPF 30 Makeup Setting Spray. A simple spritz of this weightless mist, which provides a matte finish, protects sensitive skin and keeps makeup looking fresh all day. The advanced formula includes cucumber and aloe vera extracts to help soothe and refresh skin, while the hyaluronic acid helps soften, tone and rehydrate skin. SRP: $36 For more information, visit coolasuncare.com
Thursday, December 7, 2017 - 17:35
The Japonesque Makeup Setting Spray dispenses a high-performance fixative with a continuous spray for an airbrushed, flawless finish and weightless feel. The non-drying, invisible formula absorbs oil in seconds, and protects makeup under all conditions. SRP: $29 For more information, visit japonesque.com
Thursday, December 7, 2017 - 17:26
NYX's Makeup Setting Spray in Matte is ideal for a fresh makeup look that lasts. With a gorgeous, shine-free matte finish that is lightweight and comfortable, this setting spray works hard to make sure your customers' makeup stays put. SRP: $8 For more information, visit nyxcosmetics.com
Thursday, December 7, 2017 - 17:17
A mini setting spray by Bodyography Pro, the Ready, Set, Go Makeup Setting Spray is a weightless and effective spray that sets makeup, controls oil and shine, and refreshes your customers' looks throughout the day. Because of its convenient size, it's great for travel to be used on the go. Ideal for all skin types in all climates, and can be applied before and after makeup application to prep or set a look. SRP: $8.50 For more information, visit bodyography.com
Wednesday, December 6, 2017 - 12:11
MAC Cosmetics and Bumble and bumble hair care are binding together to create one unique shopping and beauty experience. Called the MAC & Bumble and bumble Makeup and Hair Studio, this marks the first time that both brands, owned by The Estée Lauder Companies, are coming together under one roof in a new store concept. Half of the studio space will be a salon that provides services in hair and cosmetic application, while the other half is a retail store.
Wednesday, December 6, 2017 - 11:57
With great sadness, the Conair Corporation announced the passing of Leandro P. Rizzuto on Tuesday, December 5. Conair's beloved co-founder and chairman of the board, Mr. Rizzuto passed peacefully on Sunday, December 3, 2017, surrounded by family after battling a long and difficult fight with pancreatic cancer.
Wednesday, December 6, 2017 - 11:48
L’Oréal Paris has announced the addition of a rising star to their roster of celebrity ambassadors. American actress Aja Naomi King is now representing the cosmetic brand adding to its diverse and impressive ambassador list, which includes A-list celebrities such as Eva Longoria, Karlie Kloss, Julianne Moore, Helen Mirren and Jane Fonda. Born in Southern Californa, the actress studied fine arts at University of California, Santa Barbara and drama at Yale University’s School of Drama.
Wednesday, December 6, 2017 - 11:43
Cosmoprof Asia 2017 experienced record-breaking numbers in November. The show’s marked growth confirms the success of the “one fair, two venues” format—and reinforces the show’s role as the most relevant networking event for the beauty industry in the Asia-Pacific region. Cosmoprof launched “Cosmopack Asia”, held at the AsiaWorld-Expo (AWE), November 14-17, alongside Cosmoprof Asia in the Hong Kong Convention and Exhibition Centre (HKCEC), November 15-17.
Wednesday, December 6, 2017 - 11:36
Prestige hair color brand Madison Reed announced that David Stanko has accepted a newly created role: vice president, technical design and education. Prior to working for Madison Reed, Stanko served as master colorist and brand ambassador for Redken 5th Avenue NYC. For more than 21 years, Stanko played an important role in Redken’s global product launches, which included educating and inspiring hair color professionals around the world.
Wednesday, December 6, 2017 - 11:12
Ulta Beauty announced their third quarterly 2017 results for the thirteen-week period and the thirty-nine week period that ended Oct. 28, which compared to the same periods that ended Oct. 29, 2016. “Our third quarter results clearly demonstrate the strength and distinct advantages of the Ulta Beauty business model,” said Mary Dillon, CEO. “We delivered double digit comparable sales growth, in spite of a moderation in the growth rate of our largest category – makeup – and meaningful disruption from hurricanes.”
Monday, November 27, 2017 - 10:53
How to mystery shop at other stores to gain ideas to improve your own!We all do it. We can’t help it. As store managers, it’s in our very natures. We visit a restaurant, bank or even another retailer and observe something we can implement in our own stores. Maybe it’s a great way to merchandise products, a unique store policy or a special promotion. Or it may simply be the way products are shelved. Whatever it is that captures your attention, adding these little nuggets of gold to your treasure chest of tactics can incrementally boost sales and enhance your own store.
Monday, November 27, 2017 - 10:39
Increase revenue with these tips for your brick-and-mortar retail beauty store.The retail market has drastically changed over the past decade. Online shopping has permanently altered consumers’ purchasing behaviors. With reduced shipping times and rock-bottom pricing, buying online with the mere click of a button has more appeal than ever. Add to that the practice of maintaining online wish lists, the flood of emails offering discount codes and social-media posts promoting flash sales at every turn—brick-and-mortar retailers are more challenged than ever before.
Monday, November 27, 2017 - 10:30
It started with the baby boomers. They were the first widely recorded demographic cohort, coming of age in the post-World War II childbirth explosion. Then came Generation X, those born from the mid-1960s to the early ’80s. Millennials followed, surpassing boomers as our nation’s most sizable generation according to U.S. Census Bureau reports released circa 2016. Now, enter Generation Z, the term coined for our newest demographic. These are today’s teenagers ages 12 to 19, born from the late-1990s to the early 2000s—and a group that’s not to be overlooked.
Wednesday, November 22, 2017 - 14:08
For eight hours of continuous coverage, Smashbox's Always On Liquid Lipsticks in Metallic Mattes are comfortable and won't dry out lips. Available in 12 bold metallic shades, there is a color here to suit every customer's preference. Choose from hues like Kale My Vibe (mid-tone green with green pearl), Xo, Vlada (rose gold with gold pearl, shown), Make it Reign (purple with purple pearl) or Punked Rock (gray with purple tint and silver pearl). SRP: $24 For more information, visit smashbox.com.
Wednesday, November 22, 2017 - 13:57
The Focallure Metallic Waterproof Lip Gloss Liquid Lipstick #37 is a vibrant, long-wearing silver shade that dries matte and has an extremely high color payoff. Comfortable to wear, the lightweight formula hydrates lips using a blend of antioxidants. Just one coat is needed for an intense, transferproof shine made without parabens, phthalates or animal testing. SRP: $14 For more information, visit shopfocallure.com.
Wednesday, November 22, 2017 - 13:44
Add glamour to any look with Lipstick Queen's Metals lipsticks. Choose from five shades—Nude Metal, Red Metal, Wine Metal (shown), Noire Metal and Cake Metal—for a highly pigmented, satin finish. Ultra-fine metallic pearls give the colors a luminous look, while the nourishing vitamin E and apricot kernel oil moisturize the lips. Versatile, comfortable and alluring, these hues are all your customers will need to brighten up any outfit. SRP: $24 For more information, visit lipstickqueen.com.
Wednesday, November 22, 2017 - 13:35
BH Cosmetics' Metallic Liquid Lipsticks provide long-lasting, pigmented color that glides on wet and dries to a smooth, matte finish. Luxurious and full-coverage, these colors won't budge, smudge or transfer. Your customers can choose from eight alluring shades, ranging from Mary Ann (a bright pink) to Lucinda (a bold purple) and Esmeralda (striking teal). SRP: $7.99 For more information, visit bhcosmetics.com.