Waxin’ & Gellin’: Makeup Artist Elke Von Freudenberg Weighs In on Brow Wax and Gel

Much like how you use styling products to whip your hair into a lovely hairdo, eyebrows need a little something extra to help them retain the shape you “style.” The rule of thumb is that thicker, coarser eyebrow hairs call for a strong wax to hold their shape, while thinner eyebrow hairs respond better to a lighter product, such as a brow gel, to keep them how you want them without weighing down the hairs.
So, when it comes to shaping eyebrows, what’s the true difference between brow gel and wax, and how do you use them to shape eyebrows properly? Let’s take a look.
Brow Gel
Brow gel is the lighter of the two and is meant for eyebrow hairs that are thin and light. You’ll find that most brow gels come in a mascara-wand format; using the spoolie, brush on the gel through the eyebrows in the direction you want the brow hairs to go, and then let the gel dry. The best brow gels won’t turn gray after they have dried and don’t leave arches feeling crunchy or stiff. To help you...











